15 Other Ways to Say “Coming Soon”

When announcing a new product, service, or event, using creative and varied expressions can elevate the anticipation surrounding the launch. Instead of using the phrase “coming soon” over and over again, there are plenty of dynamic alternatives that can capture your audience’s attention.

Whether you’re announcing an upcoming release, an innovative solution, or a groundbreaking innovation, choosing the right phrase can make all the difference. Below, we will explore 15 other ways to say “coming soon” with practical scenario examples, giving you plenty of options to maintain excitement and engagement.

1. Imminent Arrival

Imminent arrival emphasizes the closeness of an event or product release. It’s perfect when you want to let your audience know that something big is right around the corner.

Example Email: “Hi Sarah,
We’re thrilled to inform you that the imminent arrival of our latest product is just days away! Prepare to witness game-changing innovations that will enhance your experience like never before.”

2. Upcoming Release

When you refer to an upcoming release, you are giving a subtle hint that something exciting is about to hit the market.

Example Email: “Dear John,
Our upcoming release is set to change the game! We can’t wait for you to get your hands on these innovative features that will redefine industry standards.”

3. On the Verge

This phrase implies that something is on the edge of being launched, and it builds excitement by suggesting it’s about to happen any moment.

Example Email: “Hi Emily,
The on-the-verge launch of our new product is coming! Get ready to explore a fresh perspective on how we approach cutting-edge solutions.”

4. Around the Corner

An easy and friendly way to say that something is nearly here, perfect for a conversational email or a marketing post.

Example Email: “Hey Mike,
Our exciting new product is around the corner! Don’t miss out on our upcoming product unveiling—you won’t want to miss this one.”

More for you: 15 Other Ways to Say “Did You Know”

5. Near Future Unveiling

This phrase suggests that the product or event is so close, it’s almost tangible. It builds anticipation by giving customers something to look forward to.

Example Email: “Hello Rachel,
Our near future unveiling of an innovative creation is sure to surprise and delight you. Prepare for a strategic launch that will redefine industry expectations.”

6. Ready to Launch

A direct and action-oriented way to tell your audience that the product is almost ready for release.

Example Email: “Hi Chris,
We’re ready to launch our most anticipated product yet. The innovation at hand will bring technological advancements that you’ve never seen before.”

7. In the Pipeline

When something is in the pipeline, it implies that it is in the works and almost ready to be unveiled. It suggests a development process but also creates excitement about the final result.

Example Email: “Dear Alex,
The exciting unveiling of our product is in the pipeline, and we’re finalizing the last stages of development. Be ready for a revolutionary solution that will blow your mind.”

For your interest: 15 Other Ways to Say “Talk to You Soon”

8. About to Debut

This phrase signals that something is about to make its first appearance, which can create a sense of eagerness and excitement.

Example Email: “Hi Sarah,
Our product debut is about to debut—just days away from making its big entrance. This product promises to revolutionize the landscape and deliver exciting new product experiences.”

9. Just Around the Corner

When something is just around the corner, it’s nearly upon us. This phrase conveys urgency and excitement.

Example Email: “Hello James,
The just around the corner launch of our newest product promises to bring revolutionary technology to the forefront. Stay tuned for updates as we approach the highly anticipated release.”

10. On the Horizon

Saying something is on the horizon means it’s coming up soon, yet it leaves a little space for the customer to build anticipation.

Example Email: “Dear Hannah,
Our on the horizon product reveal is about to shake up the market. Get ready to experience game-changing innovations that will exceed all expectations.”

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11. In the Works

When something is in the works, it indicates active development, making it clear that the product is being finalized for release.

Example Email: “Hey Kevin,
Our product offerings are in the works, and we’re so excited to share them with you soon. This new introduction is sure to make waves in the industry.”

12. Preparing for Release

When you say you’re preparing for release, you’re informing your audience that the launch is coming, and everything is being carefully arranged.

Example Email: “Hi Megan,
We’re in full swing preparing for the release of our newest product, and we can’t wait to share the exciting product features with you. It’s going to be a strategic reveal that will change everything.”

13. On the Cusp

Being on the cusp suggests that you are on the edge of something big, right before it happens.

Example Email: “Hello Tom,
We’re on the cusp of launching a strategic launch that will define the future of the industry. Expect a revolutionary solution with cutting-edge offerings that will exceed expectations.”

14. Almost Here

This phrase implies that the product or event is just about to arrive, and it’s an effective way to build excitement.

Example Email: “Hi Rachel,
Our almost here product launch is getting closer, and we can’t wait for you to see the exciting unveiling. Get ready for an entirely new era of possibilities!”

Check out this: 15 Other Ways to Say “In the Text It States”

15. Countdown to Launch

Countdown to launch creates a sense of urgency by suggesting there’s a ticking clock. It builds anticipation and excitement, often through a countdown.

Example Email: “Dear Ben,
The countdown to launch has begun! With just a few days left, we’re excited to reveal our highly anticipated release—get ready for an exciting product reveal countdown.”

Summary Table of Alternatives

Synonym	Scenario/Example
Imminent Arrival	“The imminent arrival of our product is just days away!”
Upcoming Release	“Our upcoming release is set to change the game.”
On the Verge	“We are on the verge of unveiling something incredible.”
Around the Corner	“The big reveal is around the corner, get excited!”
Near Future Unveiling	“Prepare for the near future unveiling of our latest innovation.”
Ready to Launch	“We’re ready to launch our product and change the industry.”
In the Pipeline	“The new product is in the pipeline, just about ready for you!”
About to Debut	“It’s almost time for the product debut—stay tuned!”
Just Around the Corner	“The excitement is building as the release is just around the corner.”
On the Horizon	“Something amazing is on the horizon—don’t miss out.”
In the Works	“The project is in the works, and we’ll be launching soon.”
Preparing for Release	“We’re preparing for release, and we know you’ll love it.”
On the Cusp	“We’re on the cusp of launching something extraordinary.”
Almost Here	“The almost here release is just days away!”
Countdown to Launch	“The countdown to launch has started—are you ready?”

Conclusion

When you’re preparing for a product launch, the last thing you want is for your audience to grow weary of hearing the same phrases repeatedly. By mixing up your expressions for “coming soon,” you keep things fresh and exciting. Whether you opt for imminent arrival, upcoming release, or ready to launch, these creative phrases will keep your customers engaged and eager to experience what you have to offer.

By using varied phrasing, you also enhance your marketing strategies and customer engagement, keeping the buzz alive and fostering a deeper connection with your audience.